Fläschchen, Brust und Milchpumpe

No shame in your feeding game!

The feedback from our community on the #coolmomsdontjudge campaign is still overwhelming, and it became clear to us:

Mom-shaming is unfortunately still prevalent.

The decision of how or what to feed, in particular, repeatedly leads to discussions: breastfeeding in public is a sensitive issue, formula feeding leads to controversy, and pumping milk is nothing short of an organizational feat.

Stillen und Fläschchen füttern

Hello team mom!

Feeding your child often feels like a milk marathon. Whether you're breastfeeding, bottle-feeding, pumping, or combining everything, a unique and very individual time begins for you both.

You can now safely do without "mom-trainers" on the sidelines! What's really important is that the game is played by your rules and your child's rules. Breastfeeding, bottle-feeding, supplementing, or pumping – all of these happen. No matter how you decide: #noShameInYourFeedingGame!

Whether in real life or on social media, we advocate for more tolerance and understanding. Instead of criticizing each other, we want to stand up for each other – confidently and assuredly making our own decisions. Being a mom is a team sport!

Lion-strong support during breastfeeding

Our organic energy bars are specially tailored to the needs of mothers and can stimulate the body's own milk production.

Join the team mom!

What does your feeding game look like? Use our hashtag #noShameInYourFeedingGame on Instagram and tell us your story.


Exchange experiences and tips with other lion moms!

Our Instagram story stickers

Use this text to share information about your brand with your customers. Describe a product, share announcements, or welcome customers to your store.

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Throw compliments around like confetti!

Even a small compliment can brighten someone's day and bring a smile to their face. To help you give compliments to other moms, we've designed compliment cards for you with a wink.
Simply download and share on Instagram, WhatsApp, or in real life.

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Stop mom shaming!

#coolmomsdontjudge is our initiative for more tolerance and support among parents.

Every second mother feels like a bad mother because of other people's criticism – this was the result of a study commissioned by Löwenzahn Organics in May 2018. Out of 1010 mothers surveyed with children up to four years old, three out of four stated that they had been criticized for how they deal with their child – unasked. There is even a special term for it now: Mom-Shaming. But does it have to be this way? Together with 10 well-known bloggers, we are raising our voices against it and seeking public discussion – because this topic concerns all of us!

77%

of mothers surveyed stated that they had already been criticized for the way they treated their child.

72%

That's why they sometimes felt like a bad mother.

86%

of mothers would like to see more tolerance and support between mothers.

Even more support during breastfeeding

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Kindermilch Löwenzahn Organics

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